Esthetician of the month: Labeautyologist

Meet our Esthetician of the month: Nayamka Roberts Smith AKA Labeautyologist.


Let’s touch on the cleansing rule that is about to change your skincare journey and the woman behind this outstanding method. 

That’s right, it’s the #60SecondRule. 

A rule curated by Nayamka Roberts-Smith, a licensed esthetician known as Labeautyologist based in Los Angeles. She focuses on spreading essential skincare knowledge to women of colour - a demographic often neglected in the skincare/beauty industry. 

Self explanatory, Roberts-Smith advices everyone to wash their faces for 60 seconds (not the usual 20 seconds) as it allows the ingredients within the product to successfully penetrate the skin. The global esthetician was featured in several publications, including Cosmopolitan, Allure Magazine, and is followed by our previous (but always) president, Barack Obama. Clearly, she is an expert in this field and is recognised for her work. 


So what are the benefits of this #60secondrule? Simple. 

  • It softens your skin 
  • Dissolves sebum blockage
  • Improves skin texture 
  • Evens your skin's complexion 

Roberts-Smith promotes everything we stand for. She teaches you to learn more about your skin, understand the purpose/effects of particular ingredients, how to tackle your skincare concerns, and most importantly, is strict on the usage of SPF. 

We stan this licensed esthetician and you should too. 

3 secrets to clear skin 

- Balance your hormones

- Increase your antioxidant intake

- Reduce your carbs & dairy intake

Rich Skxn