Here at Rich Skxn, we are committed to curating the best skincare products suited for melanin-rich skin, as well as educating and helping our community along their skincare journey to achieve healthier skin. We do this by ensuring we achieve our 3 main goals listed below everyday, to best help you meet your desired skin goals because YOUR goals are OUR goals!
1) DEMYSTIFY MYTHS ABOUT BLACK AND BROWN SKIN
There are a number of myths and misconceptions around black and brown skin in the skincare and beauty industry that do nothing but cause confusion and worry. This is why we are committed to demystify these myths, so our community can be educated with the correct information and make informed decisions about which skincare treatments and products are best suited for their melanin-rich skin.
2) BRING AWARENESS TO AMAZING BLACK-OWNED BRANDS
We believe there are so many inspiring, Black-owned businesses that deserve more recognition and a platform to showcase their amazing products. This is why we are committed to do just that and show our efforts to support and empower other Black-owned businesses in the skincare and beauty industry. Our products are carefully curated by our founder Abi Shokeye, and this includes many incredible Black-owned skincare brands that we believe are great for melanin-rich skin.
3) SHOW MORE REPRESENTATION OF BLACK AND BROWN SKIN
Representation is everything, and we believe that showing more representation of black and brown skin is a fundamental step towards true inclusivity in the skincare and beauty industry. We are committed to being the change we want to see and will continue to highlight the importance of representing more melanin-rich skin tones in the skincare and beauty industry, and drive this need for change forward.